UX research vs. design

UX Research gathers user insights, while UX Design transforms these insights into practical and appealing designs. Understanding both roles is key to creating successful products.

A company wants to revamp their website to attract more customers. UX Research identifies user issues, and UX Design transforms these insights into an attractive and functional new design.

The collaborative roles of UX research and UX design in development

UX Research and UX Design have distinct roles in product development. UX Research focuses on understanding user needs and behaviours through data collection and analysis. UX Design then uses these insights to create intuitive and user-friendly designs. This collaborative process ensures that the final product effectively meets user expectations and provides a seamless experience.

From concept to realisation

A company wants to launch a new app but struggles with user feedback and design challenges. By implementing UX Research early on, they can identify user needs and pain points. UX Design then translates these insights into a user-friendly and attractive app, ensuring a successful launch.

✓ Efficient development

✓ Improved user experience

✓ Reduced design costs

✓ Increased user adoption

Efficient development
Improved user experience
Reduced design costs
Increased user adoption

Turning insights into designs

UX Research focuses on understanding users by collecting and analysing data. This provides valuable insights into what users need and expect. This information forms the foundation for UX Design, ensuring that the design accurately addresses user needs.

UX Design utilises the insights from UX Research to create visual and interactive solutions. This collaboration results in a product that is not only appealing but also practical and user-friendly, fully tailored to the users’ needs.

Key UX methods and activities

Deepening user insight

In-depth interviews

In-depth interviews are used in UX Research to gain detailed information about the user experience. Through one-on-one conversations, researchers can uncover deeper insights into users’ needs, motivations, and pain points. This helps in shaping targeted and effective design strategies.

Designing structure

Wireframing

Wireframing is a crucial part of UX Design, involving the creation of sketches of the user interface. This helps to establish the basic structure of a product before adding visual details. Wireframes serve as a blueprint that shows the functionality and layout of the interface, essential for a user-friendly design.

Improving user experience

Usability testing

Usability testing is used in both UX Research and UX Design to evaluate the effectiveness of a design. In these tests, users perform specific tasks while researchers observe their interactions. The feedback gathered helps identify issues and improve the design, ensuring it better meets user needs.

In-depth interviews

Wireframing

Usability testing

Previous slide

Next slide

From insights to experiences

UX Research gathers in-depth user insights that are crucial for effective design. These insights help make data-driven design decisions. For more information, visit our UX Research service.

UX Design translates research insights into practical designs that enhance the user experience. This collaboration results in a product that is both attractive and functional. Learn more about our approach on the UX Design service.

Interested? Send us a message and we gladly plan a free consultancy session!

If you need strategic advice or just want some extra hands, we are here to help!

Call us: +31 85 001 3451
Email us: hello@xablu.com